Lively
I've always struggled with finding a bra that is comfortable, supportive, fits just right, and is affordable. I, like so many other women, wear bras that don't check all four boxes. I've always shopped at Victoria's Secret; they have cute bras in many sizes and they're affordable but as I get older, comfort is starting to play a huge part in my selection of intimates.
I recently tried ThirdLove because their ads are everywhere and while they might not be the most affordable, they have a great return policy. They make you take a quiz to determine your best fitting size. I took the quiz and they suggested buying a bra in 32DDD, so I did. I bought two bras; the everyday t-shirt bra and a strapless bra. Sounding very promising, I was so excited when it was delivered. First I tried the t-shirt bra and while the memory foam cups were extremely comfortable, the fit was off. Then, I tried the strapless and the fit was worse. I was so bummed because I thought ThirdLove would fix all my bra shopping problems. 
I was doing some casual shopping in The Domain when I saw Lively. I walked in and was immediately greeted. There were bras that instantly caught my eye but I wasn't sure where to start so I asked for some assistance. The employee asked me a few questions before making suggestions. She brought out a few bras and bralettes that she thought would be a great fit, comfortable, and cute. Knowing exactly what I was looking for, I tried on quite a few before finding the one. The employee was beyond helpful and she was so patient while I was trying out piles of bra/bralettes. I bought three bras and all three check all the boxes - comfortable, supportive, perfect fit, and affordable! The best part is most bras start at only $35! Overall, I had a great experience with Lively. If you're like me and have a hard time finding bras that fit you, definitely check out Lively! Their store is open now in The Domain Northside!
You can snag my bra here and don't forget to use code 'AMB-calizforniaa' to get $10 off your purchase!